Click Fraud around 30%?

kevin — Fri, 04 Nov 2005 02:25:00 -0800

My very good friend Hans has been for as long as I can remember (We are talking 5 to 7 years) been studying Search Engines and the differences in how each method works. He has been following Google closely and seriously spends 3 hours a day reading about their search mechanisms. He writes the Click Fraud Report I must admit, when I read a blog, and it makes me stop, think, take note on subjects to Google or wikipedia later, yep that is a blog I put into my feeds.

Here is a sample:

If you actually take a look at Google’s Adsense code when it is on your webpage you will find the URL that is used to retrieve ads. (Right-Clck your ad Iframe and click ‘View Page Information’ or something similar.)

Here is an example of the URL that you will find:

http://pagead2.googlesyndication.co…240&u_java=true

Now let’s decode this up a little bit, shall we?

client=ca-pub-2521202633232871 - Your client code, this tells Google who to assign the click-through money to.

dt=1124847235453 - Javascript, if you use the command google_date = new Date(); document.write(google_date.getTime()) — Which generates 1124847235453.

This shows you the number of milliseconds since midnite January 1, 1970. This is what seems to be Google’s biggest automated proxy clicker fraud prevention. Doesn’t seem too hard to generate with 2 lines of code now does it?

…Now that we have ‘decoded’ the supposed unbeatable Google Adsense code, what do you think about click fraud? You still think it is rare?

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Click Fraud around 30%?