Pandora Squared: Tag SEO

Training Web Cam

Hunter Nield — Mon, 17 Apr 2006 03:52:00 -0700

We have a webcam covering the training event in Manila for those who can’t make it. It will be online between the hours of 8:30am and 6pm Manila Time until Wednesday.

Update: Webcam moved to a later post

We List Google's Highest Paying Keywords

kevin — Mon, 03 Apr 2006 18:01:00 -0700

I have become a fan of Cyberwyre blog. They deliver Tres Cool information on the current state of Google CPC and keywords. So cool and valuable is their information that we have decided to start releasing our resources, tools and Search Library to the public in our very own section dedicated to all things Search :

Google has released a great tool to search for the current CPC for keywords which can be found here. I have used this tool to compile an updated list of the current highest paying keywords. It seems that lawyers are still paying the most out of all. It’s a bit concerning that some of the highest paying keywords are for “Wrongful Death�?, and “DUI�?, but oh well.. (Highest paid search terms here)

Stay tuned to this Bat Channel- Pandora Squared will be releasing to you our very special Search Resources Library.

Our resources are so good we have to keep the authors identities Top Secret, they will be on hand daily depositing their insane knowledge on search…Analytics anyone???

Google Pontiac and Discover For Yourself

Hans A. Koch — Fri, 27 Jan 2006 08:45:00 -0800

Years Ago – “AOL Keyword: Pontiac�?

Now – “Google Pontiac�?

A recent GM television ad included an unusual call to action:

“Don’t take our word for it. Google Pontiac and discover for yourself.”

And the ad ended not with a URL or phone number for a local dealer, but an actual Google screenshot with Pontiac typed in. I point out the difference in marketing in the Flickr Image.

Remember AOL Keyword several years ago…this makes me laugh.

So the question is why would Pontiac pay for clicks when they are #1 in organic listings?

Many clients ask me the same question.

“Are you nuts? Why would I ever want to run a paid search campaign on my branded keywords? I’m already ranked well organically.�?

Well, If you don’t do it someone else will!! If you don’t buy and manage your branded keywords, you’re missing out on the opportunity to control the way your company is represented in search. Are you willing to leave your customers experience up to chance? You can’t control what Google is going to display for your description in your organic listings but, pay-per-click you can.

Lock out competitors: In addition to controlling your message, every ad slot you take up is one less for your competition that can potentially use to lure away your competitors. The more times you are on the page the more times you will be clicked. Remember the 70/30 rule. 70% of searchers click on the organic links, 30% of searchers click on the sponsored links.

Don’t you want 30% more leads?

Click Fraud around 30%?

kevin — Fri, 04 Nov 2005 02:25:00 -0800

My very good friend Hans has been for as long as I can remember (We are talking 5 to 7 years) been studying Search Engines and the differences in how each method works. He has been following Google closely and seriously spends 3 hours a day reading about their search mechanisms. He writes the Click Fraud Report I must admit, when I read a blog, and it makes me stop, think, take note on subjects to Google or wikipedia later, yep that is a blog I put into my feeds.

Here is a sample:

If you actually take a look at Google’s Adsense code when it is on your webpage you will find the URL that is used to retrieve ads. (Right-Clck your ad Iframe and click ‘View Page Information’ or something similar.)

Here is an example of the URL that you will find:

http://pagead2.googlesyndication.co…240&u_java=true

Now let’s decode this up a little bit, shall we?

client=ca-pub-2521202633232871 - Your client code, this tells Google who to assign the click-through money to.

dt=1124847235453 - Javascript, if you use the command google_date = new Date(); document.write(google_date.getTime()) — Which generates 1124847235453.

This shows you the number of milliseconds since midnite January 1, 1970. This is what seems to be Google’s biggest automated proxy clicker fraud prevention. Doesn’t seem too hard to generate with 2 lines of code now does it?

…Now that we have ‘decoded’ the supposed unbeatable Google Adsense code, what do you think about click fraud? You still think it is rare?

pandora squared