Federated Media's new Ad Platform

Hans A. Koch — Sun, 07 May 2006 09:58:00 -0700

He does more than writing a blog (John Battelle’s Searchblog ) and writing a book on Google (The Search ).

Now he has his own Ad Platform.

See an interview with John Battelle here. Advertising Age – A Blog Network That Gets Marketers in the Conversation

“For people who want to make a living or a partial living out of making great content, there wasn’t an alternative to using massively scaled networks like AdSense, which are good but don’t bring in high-CPM, site-specific deals.”

We’re already 70 million or 75 million page views a month.

Not bad for 50 sites.

Federated Media Publishing

$90 Million Click Fraud Settlement

Hans A. Koch — Thu, 09 Mar 2006 14:19:00 -0800

Do you advertise on Google?

Did you keep records of clicks from the past 60 days?

Did you suspect fraudulent activity? Also known as Click Fraud..

You now will be able to cash in but the money won’t last very long.

Which raises a good question… What happens when the money runs out?

Will I be able to sue Google under this same pretext, or has a precedent been set?

Google’s comment:

“Google currently allows advertisers to apply for reimbursement for clicks they believe are invalid. They can do this for clicks that happen during the 60 days prior to notifying Google. Under the agreement with the plaintiffs, we are going to open up that window for all advertisers, regardless of when the questionable clicks occurred. For all eligible invalid clicks, we will offer credits which can be used to purchase new advertising with Google. We do not know how many will apply and receive credits, but under the agreement, the total amount of credits, plus attorneys fees, will not exceed $90 million.�?

As John Battelle Says:

“this is a very small drop in the potential bucket…. a pittance compared to the billions that Google has made from AdWords/sense in the last five or so years.�?

What an advertiser gets is CREDIT, not a refund. Why would an advertiser who is knee deep in clickfraud want to continue advertising on Google?

It’s hard enough to convince/talk/communicate with Google currently about my campaign.

Google still gets to have the option of never returning your emails and calls.

IF you spend less then $10,000 a month don’t expect a response.

What the advertisers really want is to be able to see the data. Compare clicks to clicks; really see what is going on. A decision can be made on CREDIT after that point.

Google’s official Click Fraud Credit Comment

John Battelle’s Updated: Google About to Settle Click Fraud Class Action Suit

Pandora Squared: Tag battelle

Federated Media's new Ad Platform

$90 Million Click Fraud Settlement