Search Architecture
Search Architecture is providing an integrated and comprehensive access to all information from any users search point while delivering predictable and precise results.
Being completely user centric and foreseeing the users desire lines we can distribute one message throughout that users experience. The path that the user takes is his/her Desire Line. Users will search via Yahoo! toolbar, Internet Explorer URL Address bar, Google.com, or any method that they see fit. By covering various stages of analysis and testing we can be sure to be on that path and be found. Focusing on a user centric hinged on experience and relationships we can center on the desire lines of the users. Delivering predictable and precise results are done by aligning your core values, carrying a consistent message, and being relevant.
The search strategy consists by campaign for three major areas:
Search RIVER
1. Search Ocean (Organic, Done Twice a Year) – Being a globally connected body of water that covers almost three quarters (71%) of the surface of the Earth. This Search OCEAN is the biggest part of your search marketing campaign but is only the beginning of Search Engine Optimization (SEO). Our competition stops at SEO, we use this as our starting foundation to deliver several distinct and unique processes that we have aimed at improving the ranking of a website in search engine listings, requiring exact discipline and time our results speak for themselves.
(One Campaign every 6 months)
2. Search RIVER – Connecting the rivers together this specific Search Engine Optimization technique is where we build relevant, quality inbound links to their website with the intentions of increasing the website importance, and by this repeatedly increasing ranking in the Search Engines, time as this is very organic
(3 months- 6 months of repeated effort are required for optimal results)
3. Search RAIN – Getting on the top page of search engine can be fast as the weather changing. Also known as optimizing Pay-Per-Click (PPC), these advertisements are text ads placed near search results; when a site visitor clicks on the advertisement, you are charged a small amount and the visitor goes to that specific landing page. Allowing text ads that are specifically written with additional A/B/C testing with only selected keywords.
Search
Included below is a research repository. This includes all search related information and resources.
This is a work in progress. If you believe that some vital information is missing feel free to email me at hans@PandoraSquared.com
Resources
- Holcomb, Joseph. AGoToGuy’s Marketing Blog. <http://www.agotoguy.com/news-articles>.
- Beal, Andy. Andy Beal’s Marketing Pilgrim. Fortune Interactive. <http://www.marketingpilgrim.com/>.
- Mulligan, Mark. ClickZ News Blog. Jupiter Research. <http://weblogs.jupiterresearch.com/analysts/mulligan/>.
- Googlers. Google Blog Official. Google. <http://googleblog.blogspot.com/>.
- Lenssen, Phillip. Google Blogoscoped. <http://blog.outer-court.com/>.
- Swartz, Aaron. Google Weblog. <http://google.blogspace.com/>.
- Whalen, Jill. High Ranking Advisor. High Rankings. <http://www.highrankings.com/archives.htm>.
- Battelle, John. John Battelle’s Searchblog. Federated Media. <http://battellemedia.com/>.
- Cutts Matt. Matt Cutts: Gadgets, Google, and SEO. Google. <http://www.mattcutts.com/blog/>.
- Sullivan, Danny. Search Engine Watch. ClickZ Network <http://searchenginewatch.com/>.
- Mordkovich, Boris. Search Marketing Blog. MordComm. <http://www.searchmarketingstandard.com/blog/>.
- Slawski, Bill SEO by the SEA. SEO by the Sea, Inc. <http://www.seobythesea.com/>.
- Thies, Dan. SEO Coach. SEO Research Labs. <http://www.seoresearchlabs.com/blog/>.
- Yahoo!. Yahoo! Publisher Network. Yahoo! <http://ypnblog.com/>.
- Beal, Andy. Keyword Ranking. <http://www.searchenginelowdown.com>.
- Schwartz, Barry. <http://www.seroundtable.com/>.
- MarketingSherpa : Practical News & Case Studies on Internet Advertising, Marketing & PR. MarketingSherpa <http://www.marketingsherpa.com>.
- Jackson, Steve. <http://www.conversionchronicles.com>.
- Clough, Robert. <http://www.searchengineguide.com>.
- Search Engine Marketing Professional Organization. <http://www.sempo.org>.
- Organization of Search Engine Optimization Professionals. <http://seopros.org>.
- Goodman, Andrew. Winning Results with Google AdWords. McGraw-Hill Osborne Media, 2005 <http://www.amazon.com/gp/product/0072257024/002-9064247-1870429?v=glance&n=283155>.
- Battelle, John. The Search : How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. New York. Penguin Group, 2005 <http://www.amazon.com/gp/product/1591840880/sr=1-1/qid=1146550037/ref=pd_bbs_1/002-9064247-1870429?%5Fencoding=UTF8&s=books>.
- Sherman, Chris and Gary Price. The Invisible Web: Uncovering Information Sources Search Engines Can’t See. Cyberage Books, 2001 <http://www.amazon.com/gp/product/091096551X/sr=8-1/qid=1146550079/ref=sr_1_1/002-9064247-1870429?%5Fencoding=UTF8>.
- Sherman, Chris. Google Power: Unleash the Full Potential of Google. McGraw-Hill Osborne Media, 2005 <http://www.amazon.com/gp/product/0072257873/sr=8-1/qid=1146550127/ref=sr_1_1/002-9064247-1870429?%5Fencoding=UTF8>.
- Thies, Dan. The Search Engine Marketing Kit. Sitepoint, 2005 <http://www.sitepoint.com/books/sem1/>.
- Perkins, Alan. The Classification of Search Engine Spam. SilverDisc, 2001 <http://www.silverdisc.co.uk/articles/spam-classification/>.
- Brin, Sergey and Lawrence Page. The Anatomy of a Large-Scale Hypertextual Web Search Engine. Stanford, 1998 <http://www-db.stanford.edu/~backrub/google.html>.
- Hud, Cezanne and Scott Delea. SEO and Blogs: Leveraging Blogs for a Successful Corporate Strategy. 2005 <http://www.digitalgrit.com/pdf/SEOblogTranscript.pdf>.
- Bergman, Michael. The deep Web: Surfacing Hidden Value. The Journal of Electronic Publishing from the University of Michigan, 2001. <http://www.press.umich.edu/jep/07-01/bergman.html>.
Several Sources:http://www.google.co.uk/press/zeitgeist.html
Top Keyword Searches: http://wordtracker.com/topkeywords.html
Pay-Per-Click
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