Posted by kevin Fri, 03 Mar 2006 15:05:00 GMT
Zed to the Power of n equals Pandora Squared
Most business today see themselves as transmitting a signal to an audience that listens to that signal, reads that content or consumes that product or service. Under this impression to increase the value of your audience you must increase the strength of the signal, or make more noise via advertising.
An*1= An Or If you have 20,000 subscribers * 1 conversation = 20,000 subscribers (This is Sarnoff’s Law of Broadcasting)
Don’t do the Ostrich Think about it. Everyone runs around talking about “Protecting their brand� and answer this Mantra by having no feedback mechanisms for users or consumers to converse. This head-in-the-sand thinking spends millions on advertising while the users that want to talk about their experiences will find another venue.
If you don’t enable the conversations occurring in market today, someone will for you. (Hey Chaps- this doesn’t mean building bigger than Ben-Hur portals and “Destination communities� keep reading)
Some businesses are embracing social software tools, they know it is important but they may not understand why. Many get upset and others ask the very important question
“How do you make money on blogging?�
It is not just blogging: it is internetworking; it’s enabling, listening and participating in conversation. Internetworking (Metcalf) says that when you connect your subscribers or audience into a network that can intercommunicate the value of your network is squared. You’re making your invisible market visible.
By using tools like blogpulse, technorati, or subscribing or aggregating groups of blogs via RSS you can listen the conversations in market about your product, service, brand, political initiative, medical practices, farming innovations, new methods in AJAX, new tricks for Ruby on Rails or how IBM supports the Java Ecosystem.
(An)(An)+1 = An2+1 Or If you have 20,000 subscribers and allow them to see each other and intercommunicate the value of your network is squared plus one or Four Hundred Million and one.
(20,000)(20,000)+1= 400,000,001 (This is Metcalf’s Law of internetworking)
Reeds law of group forming networks nearly Metcalf’s law to the power of ten. We call this
Zn
(Zed to the Power of n) or Pandora Squared.
This is taking everything one step further. As my Aussie Mates say its Full-On! This isn’t some Super Size of the same bland boring thing. This is adding an entire string of garlic HEADS to the pasta sauce versus a few cloves. This isn’t making some sweet mango Salsa. This is real the deal sauce 100% minced chili peppers (I prefer a mix of Asian and jalapeno’s).
