Whew! uhm, no one blogged today- it was a very late night that ended with me uhm doing karaoke at the hotel alone with an young Philippine DJ drinking ice cold San Miguel singing sad love songs with everything from Chris Isaak to U2. He kept trying to throw on 80’s hair bands, which I of course had to help you know nail the notes. I thank God, no one witnessed that. Web 2.0 meets Karaoke the innovation er training coming to a city near you.
What an event. Of course it ended with a wonderful presentation set by the teams, I had goosebumps as each group took the microphone and presented their concept.
The entire message of Pandora Square and the only one I wanted to translate into act was enable, and empower individuals to do.
we did this through three days, first was search, then was showing it was more than technology, then how business today is succeeding by applying these concepts of user centric business and marketing models, how trust, desire and conversations are the real drivers.
The focus always on understanding the whole, and using the technologies to enable really got through.
Day one was Hans explaining search, search marketing, how everything is navigated by search. Hans is deeply rooted in google analytics, and any other metric you can imagine. He explained click fraud, its relevance and why PPC really can drive revenue.
Hans shared his “Original Recipe” for Organic Search. I keep telling him to podcast it.
I arrived right off the plane Monday and spent 90 minutes Monday afternoon explaining the movement, the shift that is much bigger than Web 2.0. How media, business, government, technology, knowledge and culture are shifting.
Day two was all about Web 2.0, Social Media Marketing, and business solutions
Web 2.0: It’s a school of thought… The web as we know it is dead.
We removed in excersizes the Web shell, the interface, its container and released the content, whatever it maybe. I showed how users want to receive information when they want it for example Blogs, RSS, and Podcasting. We delivered even a Webcast of our entire training event showing how easy it is to use Web solutions to reach your business objectives.
We divided the class into teams, instructed the teams to concept a Web 2.0 business or tool, and explain to us and deliver what it would take to make it happen in terms of resource and requirements.
Then I had them include ten points that they would do to ensure their project was a success.
Communities of Interest (COINS)
Communities of Interest are socially networked communities of people who share a common interest or passion, such as Pinoyweb2.com or participatory journalism on malaysia.net. These networks are powerful, visible and open. We consult with, and deliver social software technology around these conversations.
Day three focused on the deep technical prowess of Hunter Nield who is expert delivering Agility. Agility is defined as a company whose business processes—integrated end-to-end across the company and with key partners, suppliers and customers—can respond with flexibility and speed to any customer demand, market opportunity or external threat. An Agile business has four key attributes: it is responsive, variable, focused and resilient.
With Agility in mind we segmented the class into the teams they had formed the day previous. I instructed them to now place themselves in the situation that they had decided to build the solution.
So, would they quit their job, get a loan work double? What would they do to get this off the ground. They had to do it, now explain how you would build it.
The winner Pandora Squared would enable 110% by the use of our engine, technology and support. Each team would also recieve our support in the form of a consulting and toolset package worth a little over 100K.
more on all of this later…as its ongoing.
Our purpose: enable and do.
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