Pandora Squared - Web and Business Architects, Consultants, Social Media Marketing, Software and Blogging hope not hype

Kinda like Google Trends but not as cool.

AdLab does offer some more features like “Search Funnels” this tells you what the previous or next search terms in a sequence of a searcher. Normal people search up to 6 times before clicking on anything, I just need one try. :)

An outgoing funnel is a search that starts with the keyword; for example, an outgoing funnel for “BMW” displays all the queries that customers searched after searching for “BMW”.

You can use adCenter technology to predict a customer’s age, gender, and other demographic information according to his or her online behavior—that is, from search queries and webpage views.

See the technology, try it, Yes it works.

Now become an Advertiser.

Targeting is great if you have enough relevant real estate.

Oh by the way numbers just came out.

Google with 44.1 percent of all searches. Yahoo claimed 27.9 percent, while MSN garnered 12.9 percent.

visualizing online social networks

“Vizster provides a visualization of such services, providing an interactive sociogram for exploring the links between network members. In addition to visualizing “friendship” linkages, Vizster supports a range of exploratory search features, providing visualization of the rich profile data characteristic of these services, features which traditional sociograms are not designed to communicate.”

Vizster reflecting a search query for the term “simpsons”. Matching nodes highlight in yellow, as do text matches in the profile panel.

Check out the video demonstration This stuff makes me drool.

Planting grass and waiting for paths to appear.

Check out Danah’s You Tube Videos

How does one measure blog influence and what is the value of knowing it? Is it enough to place a blog’s importance on readership alone or on the number of other blogs (or sites) that link to it? I say both.

If, as the Google guys noted in their PhD thesis, links to a site are like citations from academic writings, then it is important to know how many sites are “citing” or “recommending” a blog. However, that is only the beginning of measuring a blog’s influence. One must always factor in the number of visits and page views that one’s blog receives as usually, popularity is directly correlated to the number of incoming links (citations) and visits.

Blog Influence is one such tool that identifies a blog’s reach in two easy steps: (1) type the complete URL of your blog or home page in the corresponding field and (2) click “Send” button.

Blog Influence brings together various free analytics services, such as Technorati, Alexa, Icerocket, Yahoo, Bloglines and Google PageRank to name a few. In a nutshell, the mathematics of finding a blog’s influence goes by:

[(blog+posts+web links) + (bloglines subs * 2)] * 1+(Pagerank/10)

The higher the number, the more a blog is influential.

I have become a fan of Cyberwyre blog. They deliver Tres Cool information on the current state of Google CPC and keywords. So cool and valuable is their information that we have decided to start releasing our resources, tools and Search Library to the public in our very own section dedicated to all things Search :

• Google has released a great tool to search for the current CPC for keywords which can be found here. I have used this tool to compile an updated list of the current highest paying keywords. It seems that lawyers are still paying the most out of all. It’s a bit concerning that some of the highest paying keywords are for “Wrongful Death�?, and “DUI�?, but oh well.. (Highest paid search terms here)

Stay tuned to this Bat Channel- Pandora Squared will be releasing to you our very special Search Resources Library.

Our resources are so good we have to keep the authors identities Top Secret, they will be on hand daily depositing their insane knowledge on search…Analytics anyone???

The idea of the company Who’s Calling started when they were a small telecommunications company. They had plenty of 1-800 numbers and needed to advertise. Deciding to place advertising on big white trucks, they placed huge unique 800 numbers on each side. They began, starting tracking, tracking, and tracking. It was only a couple days that the data decided which street corners and which stores to park the truck that got the most amounts of calls and customers. They were now able to justify paying the local liquor store money to park the advertisement truck and not the low quality space the deli three blocks away provided. Now, Who’s Calling continues to serve unique 800 numbers and still tracks, tracks, and tracks.

I was lucky enough to receive a demo last year at AdTechSF with the CEO. The product was amazing, some of the benefits were having the ability to record all calls including sales calls, and then downloading those calls on an ipod to audit when you’re on a plane�?� Now they have just tied in Pay-Per-Call with their ClickPath acquire.

“Enable Pay-Per-Call business model with dynamically served phone numbers linked back to ad sources and full search context.�? Who’s Calling CEO Stuart DePina

This now ties in your offline sales call and centralizes and aggregates the data on the same playing field. Talk about some real analytics; via location, time of day, response time from ad to phone, and tons more relevant data. This stuff gets me excited !!!

The head is spinning a little after just discovering Google have just released the Urchin package they bought a while back completely free – Google Analytics. I’ve always liked the old package when I used it. It’s a little suprising considering it was a compelling commercial product but it certainly goes along with the Google way.

This really ties up a few loose ends for Google and gives them a much stronger position in the online advertising market (if it wasn’t already). Adwords and Analytics are joined at the hip.

For the Google conspiracy theorists out there I’m sure there will be lots of discussion about the use of all this data.

In a way, its a shame we don’t have Adwords on this site since I would love to see how well they integrate but with the number of sites in the pipeline around here I’m sure well get the opportunity very shortly. For the moment we at least can see how the stats are handled.