Pandora Squared - Web and Business Architects, Consultants, Social Media Marketing, Software and Blogging hope not hype

Now being used by four of our clients and live for more than thirty days. Built upon the Genesis Engine Operating system. Play with it today:

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The Consumer Web is A Social Web

Forums

• (Gaia-Online has 709m posts contributed by 4.2m users)

Blogs

• (8% of all Internet Users have one; ~200m blogs exist)

Wikis

• (Wikipedia has 63 new articles per hour, and maintains over 1m total)

FOAF Networks

• (MySpace.com has 55m users; receives more traffic than Google.com)

The Enterprise is A Social Enterprise

• From expanding social networks to building group memory, social software creates new possibilities for workflow

We Apply the best of the Consumer Web for the Enterprise (SME)

On demand Enterprise Software for the SME Market Safe, Secure, Powerful and works with existing systems and IT Policies, and requires No Installation.

Enterprise Software: Catching up to the Consumer Web

The enterprise software market, catch up to the consumer Web, where people are becoming used to melding data from their desktop with services online.

Social Enterprise Software is Disruptive Technology

“Blogs and wikis are starting to move into businesses as a simpler and lightweight way to do collaboration,” said Anne Thomas Manes, an analyst at the Burton Group “With all new and interesting applications in the consumer space, I’m sure someone is going to figure out how to take those concepts and use them in business,” she added.

Hosted Social Enterprise Software Successful for SME Market

Hosted business applications are conducive to a “try before you buy” approach, particularly for midsize and small companies. Rather than spend $100,000 for on-premise software, a business customer can quickly sign up for a hosted application, like one from Salesforce.com, and pay on a monthly basis.

Focus Family of Products MORE THAN JUST A WIKI

Play with it yourself: http://teamfocus.pandorasquared.com/

We had to move away from a static, dead intranet,” says

Myrto Lazopoulou. “The wiki has allowed us to improve collaboration, communication and publication. We can cross time zones, improve the way teams works, reduce email and increase transparency.”

Enterprise Software Landscape

• Business Intelligence: ERP and Supply Chain Management

• CRM: Customer Relationship Management Look at what SalesForce.com did to Seibel.

• Social Software: What is your invisible corporate knowledge? Where is it stored?

• Social Networks: “If HP knew half of what HP knows, we would be twice as profitable.”

The Enterprise Software Market Shifting to Disruptive Technologies

“Everybody is calling the enterprise software market dead. But it’s really not dead. There are just new models at work.”—Joe Kraus, CEO of JotSpot

Gartner Group: Enterprise must Adopt Best of Consumer Web

Companies need to work out how to incorporate consumer technologies in a secure manner to provide business value for the enterprise. –Fenn Gartner Group

The Enterprise Software Market Shifting to Disruptive Technologies

“Our customers now include Lockheed Martin, Northrop Grumman, Morgan Stanley, and intelligence agencies,” says David Gilmour, CEO of Tacit Knowledge Systems.

“And they all have come to believe this technology that watches and compiles — for the benefit of the individual — is going to become a permanent backdrop and the dominant paradigm for enterprise software.”

Focus Family of Products: enabling the Social Enterprise

Music is the currency of all culture.

Christopher Carfi writes on a speech heard at Columbia Universities the Innovation Marketing :

Just finished the first session at the Innovation Marketing Conference, which was a presentation by Russ Klein, the CMO of Burger King. :

“Social currency is like a good joke. When a bunch of friends sit around and tell jokes, what are they really doing? Entertaining one another? Sure, for a start. But they are also using content mostly unoriginal content that they’ve heard elsewhere in order to lubricate a social occasion…

That’s why the most successful TV shows, web sites, and music recordings are generally the ones that offer the most valuable forms of social currency to their fans.

Through song, our ancestors passed down valuable information neccisary for the growth and survival of the social group.

We are social beings of course the need to connect and form groups is natural and forms the sense of identity. Often I hear many advertising types talking about eyeballs, or exploiting consumer information or the noise inthe market and the struggle to find new forms of advertising to reach your customers.

Then you have the neophytes afraid of this technology culture evolution, espousing on the dangers of all the technology, the video games, the hours on the web or chat gen y and gen Z (yes I used the term Gen Z) and how say we are isolating ourselves in walls,

So I ask where then is this evolution of technology taking us?

The result you see is almost often tied with song, and culture.

As Technology progresses it regresses into human natural behavior.

Here is an example:

As our technology grows our ability to form groups using say Web tools and tie them in with our family and close ties increases, (myspace for example) it is phenominally easy now to have everything in a common repository, reminders for birthdays and anneversaries now are a Text Message away.

I so wish I thought of Backpackit but that in itself is nothing new look at the oh so web 1.0 offerings that have been in market: icky web one oh site be careful, you might see that nothing is new with web twoooo just differing technologies

And Just think of this technology- a paper calander with a big red Texta circling stuff you shouldn’t forget?

Solitary Mobility vs. Mobile Sociality

Alex De Carvelo has important parts of this point of my discuission noted in his blog about Mobile Phones and Ipods…

usage of these devices depends on the context of the upcoming activity: when you walk out the door, would you rather stay in touch with others or would you rather listen to music? And if you have a fixed budget and have to choose between buying your first mobile phone or your first mp3 player, which would you buy?

Your choice depends on whether you value solitary mobility or mobile sociality:

• With an iPod while on the move, you create solitary mobility, by 1) signalling to people you are not available to socialize because you are wearing your headphones; and by 2) shielding yourself acoustically from your environment, by building your own private sound bubble (ie., listening to music).

• With a mobile phone, you achieve mobile sociality and can connect with the world while on the move, through voice, SMS, MMS, e-mail, internet access, etc.

Digital LifeStyle

Powerful work is being done much more in the past 3 years on digital lifestyle and social awareness than previous ten years. Start reading and you will agree that most interesting is to see the visual artifact that happens when you map out the digital life- via phone, email sms. The conversations held in email now hold the same power as aphotograph (MIT Media Labs thesis work by Fernanda Viegas here)

People are able to see how their lives are leaving a digital trace…

Again and I say this often it is more social Sciences than technology, technology is the adoption of a toolset to accomplish a purpose. The purpose of course eventually comes back to human behaviour.

Scandallous photos of politicians or actors in comprimising positions used to be understood as proof of the act, this weeks buzz about Katie Courac is interesting, since it was a photoshoped fake… Best Week Ever Blog

In todays blended life- the walls of work and play are becoming more blurred, the digital signal and life we lead is much more than a discussion point in a blog.

Social media is really digital lifestyle aggregation its…here deal with it

Business 2.0 Magazine By Erick Schonfeld, Om Malik, and Michael V. Copeland

Who needs TV networks and film studios? Netizens are creating their own blogs, photos and videos, and that’s translating into hundreds of promising new businesses.

SAN FRANCISCO (Business 2.0 Magazine) – The new culture on the Web is all about consumer creation; it’s composed of things like the nearly 30 million blogs out there and the 70 million photos available on Flickr. With a click of the mouse, anyone can be a journalist, a photographer, or a DJ. The audience-that 1 billion-plus throng linked by the Web-itself is creating a new type of social media.

wow, this was to be a quick blog…but quickly surmising the individuals social structure is global (yes even your ten year old son or daughter), Before our very eyes the Hunter S Thompson and Kerouac stream of conciousness reporting and literature is now written by millions. Just to think, my small nerdy social group was blogging oh so long ago in 1996, only we called it personal websites, struggled with HTML and learned to do more.

What will the next ten years bring us as our identities, relationships, personal and professional networks blend into a permanent idexible and searchable archive?

Hmm.

Enable any community to…

We were forwarded this link by Jay this afternoon: The Adventures of scaling, its close to the work that Hunter and Luis have been so hard a work to deliver…getting our engine tested on the scalability meaning what load will millions of users deliver and it raises a lot of architecture problems. Luis and Hunter, (If they ever take the time to Blog) could write a book and series on the backend scaling applications required for development in Ruby on Rails. Its important to note that by building an operating system for social networks via the Genesis Engine and The Leviticus Project we aim to enable any brand or community.

Become Part of The Trust Economy

The World is moving into something I often call “The Trust Economy” where trusted networks are becoming through technology enablement more important and active in peoples lives, directly affecting how they buy.

This is important and to now as I’ve been playing with LastFM a bit today as we have a pretty interesting Mash with the Genesis Engine the quality of the engine with its various mashes and extensions is timely especially with LastFM. Music is after all social currency.

We have an engine for peer recommendation we can use for any topic, Filmcrowd is taking off like a rocket.

So very much the point we have been making: Companies embrace Communities

A public relations firm Text 100 just opened an office in Second Life and offers to help companies to tap into the creative genius of the virtual communities.

But when you think about it, a lot of us have been doing the “New Media/ Community/ web two point oh!” work for years.

Our Mate in the UK Gary Reid has been advising and doing just this for nearly ten years this is not really anything new, its more social science than it is technology…we are simply enabling natural human behaviour

Again, utterly mind numbing David’s alert for August here I have linked his chart on The Long Tail of media and Blogs…

The blogs are in red, MSM in blue. What becomes more interesting to me, however, is that as you continue down the long tail of media sites, the number of blogs starts to grow – to 11 of the top 90 sites, or 12.2% of the total, especially given the budget differentials, as shown below:

I about jumped out of my seat this morning when I read the article in Australian IT, that was oh so generously linked by Frank Arr Microsoft’s Evangalist and former CTO of NineMSN.

The Australian IT article does so many generic things like research Accenture, Gartner and IBM. They didn’t of course delve too deep into the IBM Blogging world or they would see that IBM itself is a leader in the world in: Blogging, Social Networking, and so called Web 2.0 initiatives.

The point is STOP IT. STOP the WEB 2.0 banter as if it is something new and some wonderful term that encompassess everything.

IT IS NOT ABOUT WEB 2.0 or some other naming cool thing of the day.

We have been saying it for years in Australia, we flew the team in and said it this morning in Manila, and we have been saying it in 5 major markets now for over 3 years:

It is about business and using technology as the enabler.

From the Article:

Accenture Australia technology consulting senior director Darren Russ says consumer sites that adhere to Web 2.0 principles are starting to make their corporate counterparts look tired in the eyes of new entrants to Australia’s workforce. bq. However, he says, he’s yet to find any major Australian enterprises or organisations prepared to commit to adopting Web 2.0 on a large scale. “Not at the moment,” he says. “Enterprises are just dipping their toes in the water, but we’re not aware of any organisation in Australia that’s moving to proper Web 2.0 interfaces.”

Gartner senior analyst Dion Wiggins says the Web 2.0 phenomenon is part of wider trend that has made the consumer market the “testing ground” for internet services, which later supply blueprints for enterprise applications. “I’d say that in a year’s time there’ll be a large number of enterprise products using Web 2.0, but today there are very few,” he says. We have Web 2.0 Enterprise Applications Today

Pandora Squared has an entire family of products that we have released for the Enterprise.

These products are being used TODAY, in corporations throughout south east asia.

Expect Pandora Squared’s announcement soon on these client partners and as well as our exciting investment news…

Murdoch outs himself By Mark Jones

Rupert, the great white hope of traditional media, finally let’s it slip that he really doesn’t have any idea about the internet in this story: THE HOLLYWOOD REPORTER: WHAT HAS SURPRISED YOU THE MOST ABOUT THE MYSPACE EXPERIENCE? Rupert Murdoch: The speed at which it has grown. It has had no marketing. Not a penny has been spent marketing it before or after the purchase, and it just grows faster and faster every week. Now we’re taking it out to other countries.

Chris Tung shares a list of “Yahoos who” brains ready for the picking.

• Jeremy: “uber-blogger at Yahoo!”
• Russ Beattie: “Mobile strategy guy.”
• NateK: “Kickass Webdev.”
• Stanley: “Kickass VisD.”
• Brian:” Kickass VisD.”
• Lance: Fellow ID/IA.

Circa March 2005.

Ben waxes poetical on everything relevant to a user centric business model. Through this Ben Barren reinforces our concept of a user ecosystem meme that we keep beating the crap out of clients with. (pun inteneded) http://benbarren.blogspot.com/2006/07/marketing-budget-crap.html

Rupert Murdoch: The speed at which it has grown. It has had no marketing. Not a penny has been spent marketing it before or after the purchase, and it just grows faster and faster every week. Now we’re taking it out to other countries. BB : The test of new products now is how much marketing they need. The more; The worse. “The future of local stations is very good provided they remain true to their roots, be very local, have their own local Web sites and do all that properly. And if they are aligned to a leading television network, they are going to be in good shape.”

Pete Cashmore writes:

“PayPerPost is a great new way to lose your credibility as a blogger – the service will pay you to write reviews of new products and services. Advertisers post “opportunities” on the site – they can specify whether the post should have pictures, and even request a positive review. That last part really crosses the line, and it’s sure to destroy any credibility you have as a writer. PayPerPost will pay more if you have a high-trafficked blog, but anyone who has spent time building up an audience would be crazy to take part.

Ted Murphy, the founder of PayPerPost, has actually been at this for a while – his BlogStar Network used to contact bloggers via email and pay them $5 to $10 per post. Positive reviews were encouraged. He sees the new system as a way to streamline the process.

PayPerPost is a terrible, terrible idea and totally unethical. But I know this stuff has been going on for a long time. Every so often, you’ll see a spate of blog comments around the blogosphere that promote certain brands – they call them “buzz” campaigns. Paying for posts is a natural evolution. And while no serious content creators will take them up on the offer, I’m deeply concerned they’ll tap into the long-tail of unethical bloggers, polluting the Google results and fooling unsuspecting readers.”

How to separate the chaff from the grain?

I am looking for a polling mechanism (bookmarklet?) that ports across browsers allowing you to flag content as inappropriate, e.g., paid hack, pornographic, hate post, etc., in situ. Should allow for generating categories out of folksonomies via the long tail. Results could even be aggregated to develop indices and quotients, e.g. Credibility Index, Creativity Index (Thanks, Richard Florida), Collaboration Quotient, etc.