The Trust Economy

Enable any community to…

We were forwarded this link by Jay this afternoon: The Adventures of scaling, its close to the work that Hunter and Luis have been so hard a work to deliver…getting our engine tested on the scalability meaning what load will millions of users deliver and it raises a lot of architecture problems. Luis and Hunter, (If they ever take the time to Blog) could write a book and series on the backend scaling applications required for development in Ruby on Rails. Its important to note that by building an operating system for social networks via the Genesis Engine and The Leviticus Project we aim to enable any brand or community.

Become Part of The Trust Economy

The World is moving into something I often call “The Trust Economy” where trusted networks are becoming through technology enablement more important and active in peoples lives, directly affecting how they buy.

This is important and to now as I’ve been playing with LastFM a bit today as we have a pretty interesting Mash with the Genesis Engine the quality of the engine with its various mashes and extensions is timely especially with LastFM. Music is after all social currency.

We have an engine for peer recommendation we can use for any topic, Filmcrowd is taking off like a rocket.

So very much the point we have been making: Companies embrace Communities

A public relations firm Text 100 just opened an office in Second Life and offers to help companies to tap into the creative genius of the virtual communities.

But when you think about it, a lot of us have been doing the “New Media/ Community/ web two point oh!” work for years.

Our Mate in the UK Gary Reid has been advising and doing just this for nearly ten years this is not really anything new, its more social science than it is technology…we are simply enabling natural human behaviour