Federated Media's new Ad Platform
Posted by Hans A. Koch Sun, 07 May 2006 16:58:00 GMT
He does more than writing a blog (John Battelle’s Searchblog ) and writing a book on Google (The Search ).
Now he has his own Ad Platform.
See an interview with John Battelle here. Advertising Age – A Blog Network That Gets Marketers in the Conversation
“For people who want to make a living or a partial living out of making great content, there wasn’t an alternative to using massively scaled networks like AdSense, which are good but don’t bring in high-CPM, site-specific deals.”
We’re already 70 million or 75 million page views a month.
Not bad for 50 sites.
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