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Kathy Sierra you are my hero. Not only did she just post about User Experience but also managed to include the Microsoft abomination “Clippy” in there.

She makes some very good points. As user interface/experience designers we should not be “breaking the spell”. To give the user what they need to get the job done and then get out of the way. These users have their own reasons for using a site and as tempting as it is to push your own message to them or marshall them in a direction it is important to let them make their own experience. Of course there are areas that need to be controlled but it should not be all encompassing. As others have said “Get out of the way”